A print that reads formal, not holiday.

Most printed maxi dresses have a holiday problem. The colours are too saturated, the flowers too literal, and the whole thing belongs on a terrace rather than at a wedding. Elavenue is watercolour, blurred at the edges, in sand and stone and faded blue, and the crochet waist is what tips her firmly into occasion wear.

What makes her Elavenue

• A wide crochet lace waistband. A real construction detail rather than a printed one, and the single element that makes her look considered rather than bought in a hurry.
• A blurred watercolour print in sand, rust and slate blue. Neutral enough to wear with the gold or the silver you already own.
• A gathered halter neckline with a bare back. Coverage at the front, open behind, cool through a long afternoon.
• A finely pleated chiffon skirt. It falls straight from the waistband and moves as one piece rather than in sections.
• Floor length. Check the chart below against your height before deciding on your heel.

From the ceremony through to the last dance

Muted prints do something bright ones cannot: they hold up under every kind of light. She will not go garish in full sun or muddy under warm indoor lighting, which means she photographs the same all day.

Available in sizes S to 2XL, in the print shown.

The date on that invitation does not move.

And the deadline that matters is not the wedding itself — it is the weekend before, when you want her hanging on the back of your door, tried on with the shoes you are going to wear, and nothing left to decide. Work backwards from that weekend, and today is the day.

Sizes are going fast, and the sale ends today.

M and L always empty out first, and when a size goes on this dress it does not come back. Today is also the last day at 60% off — tomorrow she returns to her regular price. Two reasons to stop thinking about it, and none to wait.

Free shipping across Canada · 30 day money back guarantee

Choose your size and add Elavenue to your cart now, before the sale closes and your size is gone. The only thing you cannot get back is the time between now and that Saturday.

Size chart